Q. My home has been on the market several months. What can I do to keep it from looking like a stale listing and get it sold?
A. You may know price can be the most important factor in getting a home sold, but there are other things that can give you a competitive advantage in the marketplace. Ask for a copy of my “26-Step Home Marketing Plan” for the complete list. Three critical steps are:
· Offer incentives: Mentioning in the listing description that you are willing to pay some of the closing costs, repairs or inspections can make a big difference in making your home attractive to buyers.
· Internet exposure: Today’s buyers are searching for homes on real estate search websites like www.trulia.com, www.zillow.com, and www.realtor.com. It is critical that the listing is re-submitted to as many sites as possible if the price has changed.
· Fresh photos: This is particularly true if your old pictures reflect a different season. Photos from the spring are a red flag to homes in the fall.
You can learn more about how to sell your home quickly and for the most money possible by requesting my Free Consumer Report called “Secrets For Selling Your Home For Top Dollar.”